I have had 3 jackets over the years "an off the peg" leather one that cost $300 in 1980 a MCnatty leather one that wore outafter many years use and finally a Stenvaag Canvas/leather one that cost me $1100 via TSNZ about 4 years ago (Skorpion is the latest variation). This was by far the best one and worth the investment. I normally advise my shooters to go for a tailormade one if they can aford it as the jacket fits your body shape better. As Fluff says shoulders are important. The jacket must pass the overlap test esp if shooting outdoor.
The difference between the $300
Shooting Stuff type off the peg and the $600-800 ones are quality of manufacture. Iwould expect the $600+ ones to last a lot longer, fit better
One of the Wgtn guys has a Gehmann mid-range canvas one that cost him around $600 this looks good value, passes EC
Others are using the "club" type ones
Suggest look at what the top shooters are wearing. Most have an old faithful that still passes EC others upgrade at various times. It all comes down to personal preference. You spend $4000+ on rifle but balk at $600 for a jacket